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Chief Marketing Officer (CMO)
Lead global digital marketing strategy with full P&L accountability and drive revenue growth across international markets
- Bangalore, Karnataka
- Full-time • Executive
- 5 days/week • Onsite
About the Company
We are a rapidly expanding EdTech organization dedicated to delivering innovative, technology-driven learning solutions to a global audience. Our mission is to transform education by leveraging data, strategy, and digital scalability. We are seeking an accomplished professional to lead our digital marketing function, with full responsibility for driving business revenue and profitability across international markets.
Position Overview
The Chief Marketing Officer will be responsible for developing and executing a comprehensive global digital marketing strategy that drives brand visibility, customer acquisition, and revenue growth. This position carries full P&L accountability for the marketing function and requires a strategic leader capable of combining analytical insight with commercial acumen.
Key Responsibilities
Strategic Marketing Leadership
- Formulate and execute a results-oriented digital marketing strategy aligned with overall business objectives and revenue goals
- Strengthen the organization's brand positioning and lead campaigns that enhance global market presence
- Identify emerging markets and opportunities to expand the company's digital footprint
- Collaborate with cross-functional teams, including Product, Sales, and Finance, to align marketing initiatives with strategic business priorities
P&L Accountability & Budget Management
- Oversee the marketing P&L, ensuring effective allocation of budgets to optimize ROI and meet profitability targets
- Track marketing spend efficiency and continuously optimize campaigns based on performance data
- Report marketing ROI and business impact to senior stakeholders and the Board
Digital Performance Marketing
- Lead all aspects of digital performance marketing, including SEO, SEM, social media advertising, email campaigns, influencer marketing, and affiliate partnerships
- Drive customer acquisition strategies across multiple digital channels and optimize conversion funnels
- Demonstrated experience in managing digital campaigns across international markets
Data-Driven Marketing & Analytics
- Drive data-driven decision-making using analytics, reporting, and marketing automation tools
- Strong analytical skills to track KPIs, manage budgets, and report on ROI to senior stakeholders
- Implement advanced attribution modeling and predictive analytics to optimize marketing spend
AI-Powered Marketing Innovation
- Pilot AI marketing tools like ChatGPT, Jasper, Perplexity, and Lumen5 for agile, content-at-scale delivery
- Leverage AI for personalization, audience segmentation, and marketing automation
- Stay ahead of marketing technology trends and implement innovative solutions
Team Leadership & Development
- Build, mentor, and manage a high-performing digital marketing team, instilling a culture of accountability and excellence
- Develop team capabilities in performance marketing, content strategy, and growth marketing
- Foster collaboration across marketing, sales, product, and customer success teams
Qualifications
Education
- Bachelor's degree in Marketing, Business, or a related discipline (Required)
- MBA preferred
Experience & Expertise
- Minimum of 8+ years of hands-on digital marketing experience, with at least 3 years in a senior leadership capacity
- Track record of delivering measurable business growth and managing marketing P&L responsibility
- Strong proficiency in performance marketing, data analytics, and digital marketing tools and platforms
- Experience with AI marketing tools (ChatGPT, Jasper, Perplexity, Lumen5) for content-at-scale delivery
- Demonstrated experience in managing digital campaigns across international markets
- Superior leadership, communication, and strategic planning capabilities
Core Competencies
Digital Marketing Excellence
SEO, SEM, social, email, influencer, affiliate
SEO, SEM, social, email, influencer, affiliate
P&L Management
Budget optimization and revenue accountability
Budget optimization and revenue accountability
Data Analytics & Insights
KPI tracking, attribution, predictive modeling
KPI tracking, attribution, predictive modeling
AI Marketing Tools
ChatGPT, Jasper, Perplexity, Lumen5
ChatGPT, Jasper, Perplexity, Lumen5
Performance Marketing
Customer acquisition and conversion optimization
Customer acquisition and conversion optimization
Global Market Expertise
International campaign management
International campaign management
Strategic Leadership
Vision, planning, cross-functional collaboration
Vision, planning, cross-functional collaboration
Team Development
Building high-performing marketing teams
Building high-performing marketing teams
Working Conditions
- Employment Type: Full-time
- Location: Hebbal Outer Ring Road, Bangalore, Karnataka
- Working Days: 5 days per week (Monday to Friday) – Onsite
- Reporting: Direct report to Chief Executive Officer
Equal Opportunity Employer
We are committed to diversity, equity, and inclusion. Applications are welcome from candidates of all backgrounds and experiences.
