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Digital Marketing Manager
- Bangalore (Onsite)
- EdTech (Education Technology)
- Reporting To Chief Marketing Officer
About the Company
We are a global EdTech organization transforming learning outcomes for millions of students, educators, and enterprises. Our portfolio spans digital learning platforms, SaaS-enabled learning solutions, content marketplaces, assessments, credentialing, and enterprise learning products. With operations across multiple geographies, we combine technology, pedagogy, and data to deliver measurable impact at scale.
Role Overview
This role will lead digital demand generation, brand visibility, and growth marketing initiatives across global markets, with a strong focus on performance, innovation, and measurable business impact. we are looking for a strategic and execution-focused Digital Marketing Manager to accelerate our digital growth journey.
Key Responsibilities
- Own and execute the digital marketing roadmap across paid media, SEO, email, social media, and content marketing
- Drive qualified lead generation through performance campaigns across Google Ads, LinkedIn, and other digital platforms
- Optimize conversion funnels, landing pages, and website performance
- Build campaigns targeted at students, parents, institutions, and education decision-makers
- Strengthen brand positioning through strategic content and digital storytelling
- Track campaign effectiveness using Google Analytics and performance dashboards
- Partner with sales and leadership teams to support revenue goals
What We Are Looking For
- 5-8 years of digital marketing experience
- Strong expertise in performance marketing, SEO, paid campaigns, and lead generation
- Experience in EdTech, SaaS, AI, or technology-led businesses preferred
- Strong analytical mindset with execution excellence
- Ability to work in a high-growth, fast-moving environment
Why Join Us
- Opportunity to build marketing impact in a fast-scaling AI-driven education company
- High ownership and visibility in strategic growth initiatives
- Global market exposure
- Collaborative and entrepreneurial work environment
- Career growth aligned with business expansion
Preferred Qualification
- Bachelor’s degree in Marketing / Business / Communications
- MBA preferred
- Relevant digital marketing certifications preferred
Success Metrics
- Lead generation growth
- Cost per acquisition improvement
- Campaign ROI
- Organic traffic growth
- Conversion performance
Equal Opportunity Employer
We are committed to diversity, equity, and inclusion. Applications are welcome from candidates of all backgrounds and experiences.
